Nike is shifting its focus back to performance, leveraging its technology – including a new “anti-gravity” shoe and intensive ...

Nike was crowned the Coolest Brand Overall in a retrospective look at the performance of brands over the last decade, with ...

Lemon ’90, exploration and authenticity are essential to both life and business — and they’ve been the keys to her success in ...

Nike designers now work under the mantra “Create epic s-t.” That language sets the tone: it isn’t about incremental tweaks, ...

He's fuzzy, he's goofy, and now he's a cover model. The Oregon Duck mascot is back at his usual silly antics with a new ...

After a period of shareholder panic, the brand has unveiled four new innovations to prove that it’s still pioneering the ...

Nike on Thursday unveiled several daring new products, a showcase aimed at underscoring the company’s innovation reboot under ...

Amplify is a long-running experiment to build a type of exoskeleton that helps people run and walk with reduced effort.

Sakarias Koller Løland (Uno-X) carried his end of season form (above) to a win at the Veneto Classic, and UCI promotion ...

These slogans were crafted to be hyper-relatable, injecting humor, defiance, and a sense of shared struggle directly into the ...

ESPN mistakenly aired Nike's commercial congratulating the Las Vegas Aces on winning the WNBA Finals before the end of Game 4.