The $4.69 billion investment in marketing by 2025 is a strategy that has kept Nike as the most powerful brand in global sports ...

Elliott Hill has been the new CEO of Nike just around 60 days now, taking over for the beleaguered company whose stock is down 27 percent this year, an inverse of the broader market. After a whirlwind ...

Some Nike employees have taken to LinkedIn to share that they have recently been laid off from the company as the Swoosh unveils major C-suite changes across design and marketing. On Tuesday afternoon ...

Hearing the words “Just Do It” resonates immediately in most people’s minds with Nike. It is one of the most famous brand slogans in all of marketing, known worldwide. Dominating the sports marketing ...

The WNBA has reached unprecedented heights in popularity, and one player derserves most of the credit — Indiana Fever guard Caitlin Clark. Of course, the league was built on the shoulders of players ...

Nike Inc. (NYSE:NKE) has decided to return to Super Bowl advertising after a 27-year break, in an effort to revive its dwindling sales. What Happened: The news of Nike’s return was disclosed by ...

Nike is preparing to kick off a global media review, Campaign US has learned. The process is still in its early stages. So far, all of the major holding companies have been contacted with an RFI, ...

Nike has lost another longtime executive with the exodus of Ron Faris, who is joining Disney Consumer Products as senior vice president of global marketing. Faris, who served most recently as global ...

UPDATE: May 11, 2022: Nike moved to add claims of counterfeiting and false advertising to its lawsuit against shoe marketplace StockX that originally centered on non-fungible tokens. In court papers, ...

Philip H. Knight resigned yesterday as head of the Oregon sneaker company that he built into Nike Inc., a global sportswear powerhouse that made everyone want to soar in Air Jordans, Wear Yellow and ...

Opinions expressed by Entrepreneur contributors are their own. Hearing the words “Just Do It” resonates immediately in most people’s minds with Nike. It is one of the most famous brand slogans in all ...