As organizations and companies change throughout history, the need or urge to change up logos and advertising info seems to be inherent. Japanese automaker Honda is no stranger to these changes, ...

President Donald Trump on Thursday trolled Cracker Barrel over the controversial logo rebranding effort that it later reversed on social media. Trump posted a video on X of him and the "old timer" who ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

The White House credited President Trump with Cracker Barrel’s decision to restore its “Old Timer” logo, which it dropped last week as part of a major company rebrand. “Cracker Barrel should go back ...

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week. By Hannah Ziegler Cracker Barrel announced on Tuesday that it would keep ...

Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...

Cracker Barrel has given in to public demand. The 56-year-old Southern chain announced they are scrapping their new logo after many people criticized the brand for “going woke” by removing the old ...

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Cracker Barrel reversed its logo redesign after customer backlash. Some criticized the new logo as "woke," while others missed the old logo's nostalgic charm. The incident highlights consumers' ...

After 48 years, Cracker Barrel shared their new look, which is a text-only "Cracker Barrel" sign, ditching the man in overalls leaning on the barrel, who was known as "Old Timer" or Uncle Herschel.

Uncle Herschel is back, baby. The "Old Timer" in the Cracker Barrel logo didn't spend too long in retirement as the Southern food chain announced on Tuesday night that it was ditching its awful ...

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been present since 1977. Some people decried the rebrand as "woke" while others ...