The big star of the brand-new menu from McDonald’s is the Big Arch which is a brand-new burger set to earn icon status. The ...

But fans won't be left wanting for much longer as on Tuesday, McDonald's revealed that a revamped version of the Snack Wrap ...

Mike Haracz, who was the manager of culinary innovation for the US menu for four years, has shared his best hacks and tips ...

If McDonald’s ever doubted it needed to bring back the Snack Wrap, consider this: Nine years after the fast-food powerhouse discontinued the item in the U.S., customers have continued to order it at ...

But McDonald’s has other reasons for the reboot. The Snack Wrap’s lower price point could lure back inflation-weary customers, who have been eating fewer fast-food meals in recent months. The wraps’ ...

With our new Chicken Wraps, we’ve taken our iconic chicken tenders and wrapped them in something completely new, bringing all ...

Those customers won’t have to leave empty-handed for long. On Tuesday, McDonald’s announced that a new version of the Snack ...

McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.

On Monday, Popeyes debuted three varieties of its new Chicken Wraps, which consist of chicken tenders, lettuce, shredded ...