With transparency, permission, and an eye on the customer's perception of value, you can knock both cross-selling and ...

Marketing Week’s Festival of Marketing once again proved unmissable in 2025. The line-up was packed with industry powerhouses ...

Janek Performance Group reports that custom sales training outperforms generic programs by aligning with specific team needs, ...

John Fitzpatrick, president and CEO of Force Marketing, shares practical strategies dealers can use to finish Q4 strong.

Ensuring the CFO sees marketing as “growth insurance” rather than an expendable cost won’t come from grand gestures, but a ...

Calculating the value of marketing, Meta to use AI data for targeted ads, Nike takes flight in Philly, Hollywood hates AI ...

Agentic AI is revolutionizing sales by enabling autonomous personal agents to work alongside human sales reps, identifying, ...

Black Friday 2024 redefined holiday retail with mobile-first shopping and innovative campaigns, setting the stage for ...

Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

EVEN, the direct-to-fan music sales platform, appointed industry veteran Lauren Wirtzer as chief operating officer. A 20-year ...

AI is shaping ‘frontier marketing’, according to Kathleen Mitford, corporate vice president of industry marketing at ...

This innovative marketing strategy, particularly the practice of “influencer live-streaming sales,” is becoming an essential tool for more and more automotive brands to expand their markets ...