With transparency, permission, and an eye on the customer's perception of value, you can knock both cross-selling and ...

Marketing Week’s Festival of Marketing once again proved unmissable in 2025. The line-up was packed with industry powerhouses ...

Bang & Olufsen is undergoing a bold transformation, focusing on luxury strategy and direct retail while celebrating its 100th ...

Janek Performance Group reports that custom sales training outperforms generic programs by aligning with specific team needs, ...

Calculating the value of marketing, Meta to use AI data for targeted ads, Nike takes flight in Philly, Hollywood hates AI ...

In line with Unilever’s recent focus on influencer-led content, the 150 year-old brand leant into social media to put itself ...

Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

AI is shaping ‘frontier marketing’, according to Kathleen Mitford, corporate vice president of industry marketing at ...

Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

This innovative marketing strategy, particularly the practice of “influencer live-streaming sales,” is becoming an essential tool for more and more automotive brands to expand their markets ...

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Taylor Swift’s grasp on culture — and ability to engage her fans — has helped her plow through an Adele record considered ...