Marketing research is now having its own AI moment—but it’s not just about faster surveys or automated analysis.

AI-powered customer survey software maker Qualtrics has agreed to buy healthcare market research company Press Ganey Forsta in a $6.75 billion deal, both companies said on Monday.

A new study reveals the subtle effects of survey interfaces on people's responses—and how those small differences can add up.

If finalized, the deal would give Qualtrics access to the healthcare survey firm's deep hospital ties and datasets, which it would use to help healthcare providers to improve tracking patient ...

Americans are feeling a bit more optimistic and resilient about their financial situations this year, despite stubborn high prices, interest-rate uncertainty and fast-changing U.S. policy on trade and ...

While 57% of registered investment advisors allow their employees to explore using AI in their work and 20% have started employee training, only 35% actually have a formal policy in place for using ...

(Elko New Market, MN) -- Scott County authorities say a man conducting survey work was killed Monday morning after being struck by an S-U-V near Elko New Market. Deputies responded to a report of a ...

A pedestrian was fatally struck by a vehicle while performing survey work in New Market Township, according to the Scott County Sheriff’s Office. The accident, which took place near the intersection ...

Confidence in finding a new job has dropped to a record low for a closely watched survey, in the latest troubling sign for the US labor market under President Donald Trump. Respondents in August said ...