Three of Marketing Week’s Future Marketing Leaders share the techniques they’ve learnt help them have the greatest impact ...

Over the past five years, influence marketing has shifted rapidly from being an experimental type of advertising through to the main avenue for brands. Artem Paulkin, Commercial Director at ...

Influence marketing works, and the ROI is better than ever. In 2020, the average earned media value per $1 spent on influence marketing increased to $5.78. If you're looking for that kind of return on ...

The social media era has forced marketing to change drastically. Influencer marketing has become an efficient way to bring new eyes and target audiences to a brand. Runway Influence was established in ...

No matter how you measure marketing influence, no matter the tweaks made to methodology over time, no matter the sea-change across the marketing landscape itself, the chief marketers being “inducted” ...

Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution. When the first inklings of what we ...

Discover how perceived value affects customer choices and price in marketing, emphasizing attributes that elevate your ...

In her role as the Chief Marketing Officer of HAMIC Group, Rasha Soliman has overseen the UAE-enterprise’s evolution from ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Influencer marketing has greatly evolved over the past few years, and with consumers ...