When firms go abroad they have many options, however before they go abroad they need to look at their overall marketing ...

Three of Marketing Week’s Future Marketing Leaders share the techniques they’ve learnt help them have the greatest impact ...

Israel has hired a California-based conservative Christian marketing firm to run a foreign influence operation targeting ...

Overview AI for marketing boosts creativity and precision but demands strict Ethical AI practices.Deepfakes and data misuse ...

Influencer marketing is no longer a side play — it’s now a mainstream driver of consumer and business decisions. Dentsu’s ...

Connecting with Gen Z is crucial for brands, especially as teens and twenty-somethings gain spending power and influence.

Share and Cite: Daye, B. and Zhao, F. (2025) The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia. Open Access Library Journal, 12, 1-16.

From album launches to hidden clues, Taylor Swift shows how emotional connection and clever storytelling make her a blueprint ...

Since its inception, MMA IMPACT VIETNAM has been shaped not only as a place to announce the latest marketing trends but also as a launchpad for revolutionary ideas. Through each successful year, the ...

Cristiano Ronaldo is still looking for the 1,000-goal mark (he reached 946 with Al-Nassr, as well as more than 700 wins with ...

As influencer marketing grows into a multi-billion-dollar industry, brands need deeper insights than native analytics provide, understanding why posts perform and how they impact business outcomes ...

The Chinese embassy in Manila hired a marketing firm that ran fake social media accounts praising China, undermining the ...