Understanding social media analytics is key for businesses that want to take advantage of the power of social media. Being ...

Social Media Analytics can fill in so many of the question marks in business research and marketing research. You can find ...

As influencer marketing grows into a multi-billion-dollar industry, brands need deeper insights than native analytics provide, understanding why posts perform and how they impact business outcomes ...

A voter registration project is compensating Latina mothers for social media posts about climate change, while a political action committee (PAC) is paying eight TikTok influencers for videos to help ...

On Instagram, "impressions" are when any of your content is shown to a user. It doesn't take unique users into account — that's called reach.

Vimeo is a video-sharing platform geared to artists and creators that offers a host of subscription-based tools and features ...

This guide takes you through a practical plan on how to run digital marketing for startups which gets results and is cost-efficient.

ShipStation reports that leveraging shipping data drives strategic decisions, reduces costs, enhances customer experience, ...

AtScale's approach to agentic analytics centers on a fundamental insight: semantic layers provide the critical foundation that transforms AI agents from experimental tools into enterprise-ready ...

U.S. holiday online sales are expected to grow at a slower pace this year, according to projections by data firm Adobe ...

Near the end of Trump’s first term, the coronavirus froze the economy in place, causing a brief but extreme recession and a ...

Around 22 states are either in a recession or on the verge of a downturn, according to a new analysis from Moody’s Analytics. Mark Zandi, chief economist at Moody’s Analytics, said the state’s ...