What if there were a magical drink that not only tasted good but also burned calories? The notion was promising enough that ...

Red Bull employee, inspired by the natural teas consumed by Sherpas in Nepal. The brand targets adventure-seeking communities ...

Celsius launched in 2005 with the mission to create a “better-for-you” energy drink. The drinks include natural caffeine sources, like green tea extract and guarana, metabolism-boosting ingredients ...

MUMBAI, India--(BUSINESS WIRE)--Premium energy drink 28 BLACK known for its unique flavours and empowering slogan “The day has 28 hours” enters the Indian market with a mid-year launch. Already a ...

CAPE COD, MA., (August 2025) – The brewmaster who helped turn White Claw from a startup idea into a cultural phenomenon has teamed up with his son to fix what they see as the energy drink industry's ...

A vague social media post from GFuel this week sparked concern that the brand, beloved by the gaming community, was shuttering. But turns out, the company was just announcing a new formula. "After ...

The United Kingdom is moving to ban the sale of high-caffeine energy drinks to children as governments around the world increasingly target the products. "Energy drinks might seem harmless, but the ...

A meta-analysis of more than 1.5 million participants has suggested that coffee and energy drinks have opposing effects on suicide risk. High coffee consumption — more than 60 cups per month — was ...

The global energy drink market is growing rapidly and driving a wave of corporate consolidation and new partnerships, the most recent coming from Celsius Holdings, which announced Friday that it is ...