Senior marketers are finding success by using AI and data to connect, measure and optimize the entire marketing ecosystem.

Top marketers in the lead generation space are grappling with how to show up where consumers are searching, how much to use ...

Sri Lanka’s ambition to become a regional hub for innovation, entrepreneurship and marketing excellence received a major ...

Following the success of San Francisco, Marketers Connect has sparked new collaboration, meaningful partnerships, and ...

Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

As an example, the nationwide launch of Verizon Wireless in the early 2000s made special provisions for localized advertising ...

Connecting with Gen Z is crucial for brands, especially as teens and twenty-somethings gain spending power and influence.

AfCFTA Secretariat, in partnership with BSE and Africa Tourism Partners (ATP), announces the inaugural Creatives Connect ...

The research reveals a stark disconnect: While 88% of Americans see marketing messages from the same brand across their digital ecosystem, only 24% feel that these messages fit their lifestyle. With ...

Taylor Swift’s new album, The Life of a Showgirl, has been released to much fanfare. While the album’s critical reception has ...

How Fortune Foods used content drops and gamified contests using AI tools to amplify its campaign during Ganesh Chaturthi.