The world No. 1 and three-time Grand Slam champion lags behind her contemporaries in endorsements despite standing atop her sport

Madison Keys won her first ever grand slam title on Saturday, stunning two-time defending champion and world No. 1 Aryna Sabalenka 6-3 2-6 7-5 in a thrilling Australian Open women’s final.

Madison Keys stunned Aryna Sabalenka in the Australian Open women’s final to win her long-awaited first grand slam title while denying the World No 1 a historic ‘three-peat’. Keys halted Sabalenka’s winning run in Melbourne and triumphed in the battle of two big-hitters, winning 6-3 2-6 7-5 in a thrilling deciding set on the Rod Laver Arena.

Keys, ranked 14th and seeded 19th, prevented Sabalenka from earning what would have been her third women's trophy in a row at the Australian Open — something last accomplished by Martina Hingis from 1997-99 — and her fourth major title overall.

American Madison Keys upset top-ranked Aryna Sabalenka 6-3, 2-6, 7-5 to win the 2025 Australian Open. This win gives Keys her first ever Grand Slam title at the age of 29.

Madison Keys of the U.S. celebrates after defeating Iga Swiatek of Poland in their semifinal match at the Australian Open tennis championship in Melbourne, Australia, early Friday, Jan. 24, 2025. (AP Photo/Vincent Thian) AP

Madison Keys wrote three short words on the camera lens after her victory against Iga Świątek at the Australian Open: “Oh my god.”

Aryna Sabalenka’s bid for a third consecutive Australian Open championship will continue after she got past Anastasia Pavlyuchenkova 2-6, 6-2, 6-3 in a surprisingly difficult quarterfinal.

MELBOURNE, Australia — Madison Keys beat Aryna Sabalenka 6-3, 2-6, 7-5 in the Australian Open final at Melbourne Park Saturday.

Madison Keys won her first grand slam title at the 2025 Australian Open, defeating No. 1 seed Aryna Sabalenka in the final on Saturday. Keys beat

Madison Keys played brave and accurate tennis when she needed it most, powering to a 6-3, 2-6, 7-5 victory for her first Grand Slam title.