Varsity Brands, the leading platform for team Sport and Spirit solutions through its divisions BSN SPORTS and Varsity Spirit, ...

DALLAS, March 12, 2025 /PRNewswire/ -- Varsity Brands, the leading platform for team Sport and Spirit solutions through its divisions BSN SPORTS and Varsity Spirit, today announced a strategic ...

We are excited to join forces with Patricof Co,” said Adam Blumenfeld, CEO, Varsity Brands. “With P/Co’s consumer insights ...

Youth travel sports are squeezing parents with stay-to-play rules, in which tournaments require hotel stays to participate, ...

The German regional court agreed with Birkenstock, but the higher regional court reversed. Birkenstock appealed to the BGH, ...

Uncertainty spread as officers searched the sprawling convention center for more than an hour before announcing there was no ...

The BSN Sports and Varsity Spirit parent has received a strategic investment from NY-based private investment firm, Patricof Co whose clients are professional athletes. ... Log in to view full article ...

This year, they made it happen. For the 2025 Houston Rodeo and Bun B’s Birthday Bonanza, PURPLE BRAND collaborated with Crown ...

Natalie Gould, Sport Performance and Development Manager, “Following the success of the Varsity Sport Festival last year which saw over 250 students from the three universities, we are excited to be ...

Atlanta and New York-based Eastside Gol f has also been given its own shot THE PLAYERS aesthetic, and the cult favorite brand ...

Oregon Ducks guard Jackson Shelstad starred in his first TV commercial for Mondelez, alongside fellow college basketball star, USC Trojans’ JuJu Watkins. Arizon ...