RIBUS, Inc., founded in 1992, suppliers of plant-based clean-label functional ingredients such as Nu-FLOW, Nu-RICE, Nu-MAG, ...

A collaboration project between 10 of the natural products industry's top companies, CREATEA combines the benefits of ...

Read up on the latest on NMN as a dietary supplement, next steps of action from industry associations, plus calls to action ...

New data suggests Americans could gain broad access to supplements through their tax-preferred health accounts at one-quarter ...

NPA, which is approaching its 90th-year anniversary in 2026, has modernized its website. Check out what's new.

Back by popular demand is our Fall 2025 Sample Box giveaway. Open to all retailers, claim your free box today!

Austin, TX—Consumers navigating the changes caused by their wellness journey say that while achieving peak performance is valuable, more important is feeling like themselves and comfortable in their ...

Now in its 55th year, the SOHO Expo show gathered natural product retailers, manufacturers, distributors and brokers for a private members-only four day event.

WholeFoods Magazine is your one-stop resource for health and nutrition articles. We provide important information regarding industry news, research, and trends.