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Nielsen’s DMA® data gives Magellan AI users a standardized way to measure the local impact of podcast advertising. NEW YORK – ...

Nielsen’s New Zealand’s Biggest Ad Spenders of 2025 Report shows that Harvey Norman was New Zealand’s largest advertiser in 2025, overtaking Foodstuffs NZ as the country’s highest-spending brand. The ...

An estimated 32.6 million people watched President Donald J. Trump deliver the 2026 State of the Union address on Tuesday, February 24, according to Nielsen.

Explore the $2.1T buying power of Black consumers. Learn why embracing Black audience trends and partnering with Black creators is key to building engagement and driving success.

Visa first partnered with the Olympics in 1986, Samsung in 1988, Coca-Cola in 1928. Talk about long-term brand building. Like Olympic athletes who train their whole lives for a moment in the spotlight ...

YouTube Leads with 12.5% of TV, Netflix Maintains No. 3 Rank with 8.8% ...

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The new segments, which draw on Nielsen’s consumer insights solutions arm, Scarborough, cover many of today’s key advertising categories, such as automotive, retail, lifestyle, political and even ...

With 414 billion minutes of March Madness viewed since 2016 1, opportunities abound for advertisers, brands, and media.

– Super Bowl LX in 2026 was the first Super Bowl reported using Nielsen’s Big Data + Panel methodology. All prior reporting used Nielsen’s Panel-Only measurement. – The first Super Bowl to include Out ...