Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U ...

Adding CTV coverage to Ad Intel, Nielsen’s comprehensive source of advertising intelligence, allows marketers and advertisers to understand the media landscape so they can effectively plan campaigns.

Few media developments have garnered as much attention as retail media networks (RMNs) over the past few years. They’ve been described as the third wave of digital advertising (after search and social ...

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the ...

May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Streaming grabs 36.4% of total TV viewing; Roku Channel enters with 1.1% of TV usage Editor’s note: We have implemented a methodology change that credits the viewing to streaming originals (as ...

Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast ...