Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U ...

Adding CTV coverage to Ad Intel, Nielsen’s comprehensive source of advertising intelligence, allows marketers and advertisers to understand the media landscape so they can effectively plan campaigns.

Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the ...

May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

As mulheres da AANHPI têm 83% mais probabilidade de gastar mais de US$ 500 em cuidados com a pele NOVA YORK - Os consumidores asiático-americanos, nativos do Havaí e das ilhas do Pacífico (AANHPI) ...

La demografía de los consumidores en Estados Unidos está cambiando rápidamente. Necesita saber quién es su consumidor local, así como sus comportamientos únicos y lo que les motiva. Las perspectivas ...