Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U ...

Adding CTV coverage to Ad Intel, Nielsen’s comprehensive source of advertising intelligence, allows marketers and advertisers to understand the media landscape so they can effectively plan campaigns.

Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the ...

May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...

The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization, diversifying ...

For the first time, advertisers and agencies can directly compare campaign performance on ReachTV to other publishers across screens, via Nielsen ONE Ads Capturing traveler audience engagement across ...

Over a third of global football fans find brand sponsorship appealing and 41% of all sports sponsorships are in that sport. The FIFA World Cup 2026 TM will open up opportunities to break through with ...