A federal appellate panel has temporarily blocked enforcement of the Protecting Our Kids From Social Media Addiction Act, which would have prohibited social media platforms from algorithmically ...

Cory Treffiletti , Featured Contributor, 26 minutes ago; This is the last time you will ever see me write about cookie deprecation. Simply put, there is no such thing anymore.

“Measles is the most contagious of the vaccine-preventable diseases. If you are sick with COVID, and you go about your normal ...

Both assignments are currently held by Dentsu in an integrated account. Media spending in 2024 is estimated at $325 million.

Hyper-disposable domains, which can evade detection and undermine effectiveness of fraud block lists, make up 46% of all disposable domains, AtData reports.

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

Or as Harvard marketing guru Ted Levitt famously put it, people don't want quarter-inch drill bits -- they want quarter-inch holes. People buy solutions not products. People buy benefits not features.

The New York Health Information Privacy Act "would have far-reaching, unintended, and unfavorable consequences for New York consumers and the business community alike," the ANA, IAB, 4As and others ...

The most recent name change will affect the Gulf of Mexico and Mount McKinley. Google said it has a longstanding practice of ...

A certified partner program with more than 20 measurement experts - who have been trained and certified to support advertisers in implementing Meridian, Google's marketing-mix modeling measurement ...

In part DDB said the moves are designed to foster closer collaboration among the network's key agency units including DDB ...