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Scuderia Ferrari HP redesigned its mobile app to bring nearly 400 million global fans closer to its cars, drivers and races. The app was created with support from IBM watsonx, an AI and data ...

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CBS is set to win the prime time race - up 2% vs. a year ago to 5.72 million average Nielsen-measured viewers. This is CBS' 17th consecutive season as the leading prime-time broadcast network.

Yeti is able to appeal to consumers on the opposite end of the sustainable spectrum with its "durability message.” Consumers ...

Georgia Aquarium and agency Doe-Anderson have unveiled some splashy out-of-home creative in Atlanta as part of a new brand campaign that broke earlier … Read the whole story ...

The Walk" tells the story of Gia Duarte, whose stint at a Connected Learning Center helped her get accepted at Berkeley.

Sources say SXSW staff faced mounting pressure from Penske and his team to maximize profits and feature more conservative speakers.

The estimated national TV spending by automakers in the first quarter was up 3.5% year-over-year, thanks in part to a robust March showing, up 10.8% year-over-year. Automakers spent an estimated $ ...