From Diageo’s new CEO suggesting it needs to reach “all consumers” to the story behind Procell’s turnaround, it’s been a busy week.

News that BrewDog has put itself up for sale shows a brand in distress, but there are lessons to be learnt about the power of building a genuine community that helped the brewer scale in the first ...

Netflix has withdrawn its bid for Warner Bros Discovery after the media group’s board deemed a higher offer from Paramount Skydance “superior”.

Following its decision to rebrand from Phoenix Group, the retirement brand plans to make Standard Life “more relevant to more ...

Marketing Week’s annual celebration of effectiveness, creativity and innovation returns for 2025 with a stellar panel of senior marketers lined up to determine the winners.

Evans is looking to grow the podcast brand with sub-brands and events as System1 makes sweeping changes to its executive team.

As Sky Media launches research showing addressable TV campaigns deliver a 2.1x uplift in awareness compared with linear TV alone, Center Parcs shares how it used it to inspire a 15x return on ...

Demandbase CMO Rachel Truair has gone from being employee number two at a pet-moving start-up to some of the biggest SaaS ...

While premiumisation has been a priority for decades, Diageo must also go after consumers at lower price points to drive ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

Entering the veterinary sector with a retail background, IVC Evidensia’s chief customer and marketing officer is looking to empower colleagues and clients through a large-scale rebrand, while writing ...

While on paper marketing is indeed a cost, this is a short-sighted attitude that reinforces the idea it is discretionary. Show marketing as a cost-of-capital reducer, as well as a growth driver, and ...