Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in ...

Smart, AI-backed software is making decisions and transforming how marketing teams operate. Join this session for case ...

Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, Marigold conducted a survey between ...

Selling to executives can be especially difficult, considering that you typically need to cover everything from product/service details to high-level strategy in a very limited amount of time. To be ...

Our courses train you in the specific skills you need for success. Strategy. Campaign planning. Asset creation. Communication and distribution. Analysis and optimization. And how to manage it all.

A general framework to create (and maintain) a defensible marketing strategy How to conduct an analysis of your market (SWOT analysis) using time-tested techniques How to map out the analytical ...

Are you looking to get the jump on your event marketing strategy? We’ve got you covered. Our resources page on event marketing is filled with helpful tips and guidelines to get you started quick.

The B2B sales pipeline is a game-changer, because it helps identify target prospects, build tailored messages, and facilitate follow up on leads in ways that save you time, money, and resources. Sales ...

Your company probably has a social media presence. But if you're not incorporating social media into your customer marketing strategy, you could be missing out. After all, you've spent valuable time ...

Just last week, I again watched as my neighbor spent two hours washing, detailing, and meticulously waxing his vintage Chevy Corvette. That routine got me thinking: I don't believe I've ever seen him ...

As more business goes digital, B2B companies are adopting B2C-style personalization strategies, and more business buyers expect consumer-style purchasing experiences. However, the requirements and ...