Amex is the latest payments platform to join the commerce media space, following entrants such as Chase, PayPal and ...

The One Club for Creativity, in collaboration with BBDO India, DDB Mudra Group, and TBWA India, recently hosted the fourth ...

The goal isn’t ‘more data’, it’s clearer loops from signal to action. The measure of maturity is shared accountability across ...

Personal care brand Dove has released a campaign in time for International Day of The Girl (11 October), which encourages ...

The network was launched with Breakr, a creator agency platform attempting to combat creator economy payment barriers.

FICCI Frames 2025 underlined that India’s next creative milestone will come not from output, but from collaboration, ...

With a new ‘Cravemark’ and help from Shaboozey, the pizza giant and agency WorkInProgress reconsiders its identity from a ...

With a new ‘Cravemark’ and help from Shaboozey, the pizza giant and agency WorkInProgress reconsiders its identity from a position of strength.

As reels dominate daily habits, brands face a sharper choice: use short-form for reach, long-form for trust, or master both ...

Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for ...

As reels dominate daily habits, brands face a sharper choice: use short-form for reach, long-form for trust, or master both together.

Ultimately, Mithai Wars 2025 is more than a festive gimmick. It’s a cultural play that understands India’s two great passions ...