Omnicom is set to make further job cuts as it has doubled its target for annual cost synergies to US$1.5 billion, including $1 billion from reducing staffing costs, following last year’s Interpublic ...

Takeshi Sano, the incoming chief executive of Dentsu Group, has told investors and staff that he will be making the business “flatter” in structure to drive growth and prioritising the perception of ...

Back in October, Havas raised its full-year guidance for 2025 on the back of a strong third-quarter net-revenue gain of 3.8% on an organic basis, to €656 million. It said then that it expected ...

Inspired by ideas too bold for the opening pitch, the Leo Sydney copywriter believes clients should champion campaigns that still resonate a decade later. In Creative Minds, we ask APAC creatives a ...

According to data from YouGov BrandIndex, Kia's Ad Awareness score rose from a low of 15.07% on January 2 to a high of 22.63% on January 30. Ad Awareness is a BrandIndex metric that measures the ...

Omnicom’s first earnings report since completing its acquisition of IPG in late November 2025 showed a near 28% revenue increase YoY to $5.5 billion, but a net income loss of $941.1 million.

Perplexity was one of the first AI search companies to test ads, placing sponsored answers beneath chatbot responses. It said at the time that ads were clearly labeled and didn’t influence outputs.