Learn how to speak the language of CFOs and CEOs. Build financial acumen, prove marketing’s impact, and become a commercial marketer.

Download the Delegate Brochure to discover what’s happening at The European ABM Forum 2026, from expert speakers and real-world case studies to the practical frameworks designed to help you scale ABM ...

Designed to make the entry process simple and strategic, the Submission Guide provides clear criteria, practical tips, and expert guidance to help you present your work at its strongest. Get clarity ...

For years, communication and collaboration have been described as “soft skills.” Important, yes, but rarely seen as commercial drivers. That mindset no longer reflects reality. And at B2B Marketing, ...

A practical course to help B2B marketers build commercial confidence and understand how marketing drives profit, not just pipeline. Learn to link your work to revenue, margin, and growth, and ...

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...

For marketing teams to remain competitive and innovative, it’s important to invest in continuous learning and skill development. A marketing leader at a global professional services firm needed a ...

Henkel is structured into multiple strategic business units (SBUs), each with different levels of marketing maturity and team structures. Some SBUs have well-established local teams with a strong ...

When reflecting on the daily challenges in a global marketing environment, managing differences across cultures, teams and regions, stands out as a significant hurdle. As a Regional Marketing Manager, ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...

In identity security, complexity is a given. Buying cycles stretch across months, multiple stakeholders shape every decision, and marketing teams are expected to prove impact with speed and clarity.

As B2B buying behavior shifts and sales cycles lengthen, marketing teams are under growing pressure to prove commercial impact, not just generate leads. Virgin Media O2 recognized the need to evolve ...