Allwyn has launched a new campaign aiming to highlight how hope and optimism can bring people across the UK together this summer. Created by its internal team, the initiative features a rollout of ...
Girls Aloud singer Kimberley Walsh has launched a new paint shade with Wickes as part of her ongoing partnership with the retailer. The campaign, created by St Luke’s, focuses on social media. Her new ...
For the past 20 years, Mobile Marketing Magazine has proudly served a global audience with news, insights, and features on the latest trends shaping our industry. Mobile Marketing Magazine was ...
For years, bingo in the UK has felt like a pastime caught between eras. On one side, there’s the traditional hall, rooted in community and routine. On the other hand, a fast-moving digital space has ...
Customer acquisition specialist, esbconnect, has launched Optivo, its new audience retargeting tool, Optivo. In a UK first, Optivo enables brands to retarget anonymous website visitors not on their ...
Puma has turned London’s Tower Bridge into ‘The Biggest Goal’ in a larger-than-life stunt celebrating the kickoff of the Premier League season. Developed by creative agency Dude London, the spectacle ...
The 2025 AppsFlyer Performance Index confirms another strong year for Gamelight, recognizing the platform as one of the highest-performing user acquisition sources across multiple categories. The ...
7Up has launched a pink-themed pop-up i to promote its new Pink Lemonade flavour in the UK. The event invites visitors to “Ring for Pink” to “unlock the space, enjoy complimentary pink lemonade, take ...
UK retail has been under fire this year, with numerous major cyberattacks disrupting operations and exposing customer data across many high-profile brands. Marks & Spencer was no exception, struck by ...
Channel 4 has teamed up with NHS Blood and Transplant (NHSBT) to help ‘demystify’ blood donation for young audiences through a new branded entertainment series. Hosted on the broadcaster’s digital ...
Tesco has expanded its partnership with LiveRamp to deliver “more personalised and informative advertising campaigns” to its customers. The UK’s largest retailer will now use LiveRamp’s Data ...
Birds Eye has launched a major new masterbrand campaign as part of its ongoing evolution. Created by Havas London, the multi-channel campaign is the first stage of a wider pan-European strategy from ...
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