The Lay's campaign was rolled out through limited-time product drops, influencer videos, paid social media, and organic UGC ...

"We’ve relied too much on the AI ‘write prompt → generate content → post content’ cycle," says RAKEZ's Ahmad Numan.

Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign ’s Private ...

Marwa Kaabour reflects on how Al Masaood’s journey toward ethical leadership weaves sustainability, inclusion and doing good in business.

The Premier Inn campaign with Crowd was delivered across social media; Google and Meta search platforms; and hyper-segmented messages.

Royal Jordanian Airlines, and its creative agency of record AdPro&, discusses its post, which reached more than 700,000 people organically.

Golin MENA's Stephen Worsley shares a personal take on why occasion-based marketing such as National Ice Cream Day is a ...

The multi-channel Franklin Templeton campaign was rolled out through radio spots, OOH ads on the Dubai tram, print media and ...

Gambit Communications has seen client wins, including Samsung, Property Finder, The Red Sea International Airport, FIX ...

Using WPP Open’s Creative Studio, an AI proprietary tool, Kim Mascarenhas reveals three characteristics about MENA's Gen Z ...

Kantar's Hakan Nurakin, Wensi Li, and Richard Williams talk to Campaign Middle East about how old formulae in luxury won't work for Gen Z.

Cyberdrone's Munjed shares how brands are using drone show technology to deliver high-end, unforgettable experiences.