I’ve been in the room when it happens. The moment a brand starts to question its Pride campaign because someone raised the risk of backlash. Or someone else suggests staying quiet this year. It’s fear ...

Sustainability and DEI received noticeably less airtime this year. Rising political sensitivities, especially in the U.S., are driving brands to refocus on safer topics like performance and efficiency ...

Gary Vaynerchuk – Advertising Week Europe 2025. At Advertising Week we thrive on the big conversations and we are gearing up for more. Mark your diary, save the date, block out the time because we’ll ...

By Filippo Gramigna, Co-CEO of Onetag. Curation is one of the most talked-about trends in programmatic, and one of the least understood. Supply platforms miss the key ingredient when they treat ...

We are all familiar with the statistics: over 70% of all purchases are made in-store. European retail media spending is set to reach €25 billion by next year. Retailers such as Tesco, Iceland, Co-op, ...

Welcome to Camp Cannes Roll Call, where the luggage is missing, the seagulls are thieving, and the creative conversations are somehow still flowing. In our kickoff episode, Mariah wrangles the ...

Included within the coverage of Amazon’s most recent middling earnings report, released a few weeks ago, was some promising news about ad growth. According to the New York Times, “advertising, which ...

In a world where attention is currency, brand storytelling is evolving fast. No longer confined to polished scripts, the stories that resonate today are raw, real and rooted in culture. And for Gen Z, ...

The way consumers engage with news has dramatically changed over the past few years. This became very evident during the 2024 presidential election cycle. Legacy media, once the cornerstone of hard ...

Building Brand Equity in Iconic Screens. A recognizable landmark becomes exponentially more valuable when it has a distinct brand identity. Westfield Rise has mastered this concept with ‘The ...

Cannes Conversations From the Samba Media Intelligence Lounge. Cannes Conversations is an exclusive video series from the Samba Media Intelligence Lounge in Cannes.

In this piece, we speak to industry experts who delve into key tactics and innovative approaches that brands can adopt to optimize their advertising efforts at this event, ensuring a compelling return ...