Understanding the socio-economic factors driving a trend is key.

Ad Age selected a group of players that stand out from the rest based on subtle competitive advantages and the strength of their client rosters.

Here are the top tips for marketers to understand generative engine optimization and how brands appear in large language models today.

Burger King, Wendy’s and A&W executives post their own burger bites after Chris Kempczinski’s meme-making taste test.

Chad Waetzig, CMO of Crunch Fitness, joins the Marketer’s Brief podcast to talk about the brand’s recent New Year’s campaign and how it is building the social gym of the future.

Walmart’s partnership with Major League Soccer blends broadcasts, merchandise and supplier integration—amplifying soccer ahead of the 2026 World Cup.

Walmart’s partnership with Major League Soccer blends broadcasts, merchandise and supplier integration—amplifying soccer ahead of the 2026 World Cup.

Versace promotes its new fragrance Crystal Emerald in a spot starring model Lila Moss.

Walmart’s partnership with Major League Soccer blends broadcasts, merchandise and supplier integration—amplifying soccer ahead of the 2026 World Cup.

Grey’s evolved creative puts the beer front and center, positioning a cold Modelo as proof the grind was worth it.

LOLA Madrid’s sequel to an award-winning campaign links calendar alerts with winter sun forecasts.

A practical guide for creators to write effective brand pitch emails, with process steps, pro tips and follow-up best practices.