For the launch of the new SoftMove™ dance collection, H&M Move invited Stockholm-based choreographer and creative Matilda Fleberg to bring the pieces to life. Through a captivating series of ...

This Paris Fashion Week, H&M united with ten top models – some of the most influential fashion icons of the moment - to celebrate their inspirational off-duty style and reconceptualise the runway on ...

The second drop of H&M’s A/W 2025 collection launches today, 2 October, allowing customers to get their hands on the pieces unveiled exclusively at H&M’s genre-defying London Fashion Week event last ...

This summer, H&M travels from bustling cities to magical deserts and beachside towns, creating the ultimate vacation wardrobe along the way. With an emphasis on crafted details like fringe, crochet, ...

With vibrant Marrakesh city life and serene desert wonders at its heart, H&M Studio brings together harmonious contrasts and an emphasis on craftsmanship for their Resort 2025 Capsule collection. Airy ...

H&M HOME welcomes the summer season with a resort-inspired collection of irresistible interior objects. The summer 2025 collection is where satin blues and earthy nougats, stripes and playful details ...

Last night, H&M united talent from across the music and fashion industry for a special celebration in LA. Billed as a one-off festival, the evening featured performances from Doechii, Robyn, Jamie xx, ...

Guests including Iris Law, Nara Smith, Irina Shayk, Amelia Gray, Valentina Sampaio and Chloe Sevigny mingled amongst magnificent floral installations and sipped rose-infused cocktails as their ...

H&M’s S/S 2025 collection is an ode to femininity: an intriguing exploration of moods, sensibilities and identities. A diverse collective of inspiring female icons appears in the new campaign, ...

For the woman who knows how to work hard and play hard, H&M Studio’s SS25 collection is all about a tailoring and leisurewear crossover. Pieces that effortlessly merge the look of city pavements and ...

For Spring-Summer 2025, the foundational H&M Atelier wardrobe, an elevated offering of archetypal menswear shapes, continues to evolve along with the design studio’s distinct vocabulary. Heritage ...

The refined space, featuring elevated aesthetics and materials, includes immersive experiences showcasing the very best of the brand’s fashion identity. At the time of opening, the store showcases a ...