Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent ...

The nonprofit committed to helping babies and kids in crisis rallied when disaster struck in their own backyard, and ...

Kelly Sawyer Patricof and Norah Weinstein transformed an L.A. nonprofit into a celeb-studded fundraising juggernaut—and a ...

The BSN Sports and Varsity Spirit parent has received a strategic investment from NY-based private investment firm, Patricof Co whose clients are professional athletes. ... Log in to view full article ...

We are excited to join forces with Patricof Co,” said Adam Blumenfeld, CEO, Varsity Brands. “With P/Co’s consumer insights ...

The AVP, America's only professional beach volleyball league, is today announcing historic national broadcast partnerships with CBS Sports and The CW Network. CBS Television Network will broadcast the ...

Varsity Brands, the leading platform for team Sport and Spirit solutions through its divisions BSN SPORTS and Varsity Spirit, ...

Each year, Los Angeles magazine's March L.A. Woman issue recognizes a selection of standout females — and there's certainly a ...

The Athletes Unlimited Pro Basketball league reached a multi-year deal to continue playing in Nashville. Why it matters: ...

It all starts with "having the right jockey," said Alan Patricof, Chairperson & Co-Founder of Primetime Partners, in a conversation with Barron's Andy Serwer.

Excess money flowing into the start-up space over the last few years created pricing distortions that the industry is only now recovering from, said Alan Patricof, Chairperson & Co-Founder of ...