Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Coca-Cola is likely hoping the recognizable "Simply" brand will help the new soda quickly establish itself, against Poppi and ...

Prebiotic sodas are all the rage right now, with brands such as Daytrip, Poppi, and Olipop dominating the market for “healthy ...

Coca-Cola is launching a prebiotic soda brand, Simply Pop, in late February, targeting West Coast and Southeast consumers.

Leading the movement are brands Poppi and Olipop, whose popularity is rapidly growing. Both were ranked among the top 10 fastest-growing brands of 2024, and Olipop just announced its value reached ...

Coca Cola is introducing a line of prebiotic sodas, marking the legacy beverage brand's first foray into the functional soft ...

Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...

Prebiotic sodas typically use the plant-based fiber inulin, often from agave or chicory root, according to Julia Zumpano, a ...

‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Wavemaker strategist and self-confessed obsessive, ...

Coca-Cola has launched a new prebiotic soda, rivaling Gen Z favorites Olipop and Poppi. The drinks giant will introduce 'Simply Pop' later this month starting in parts of the West Coast and the ...

Slice, a nostalgic soda that first appeared on grocery store shelves 41 years ago, has made a triumphant return — albeit with a twist. Last May, Suja Life, a health-focused beverage company ...