Shai Gilgeous-Alexander caps his historic 24–25 MVP season with the Converse SHAI 001 “Butter,” dropping September 4, 2025, ...

Tennis apparel sponsorship is a big business. It is also one that, among the top players, is dominated by a small group of ...

Anthony Edwards and Adidas drop teaser for the AE2, sending fans into a frenzy over excitement, leading to comparison ...

An exciting new take on a classic silhouette is set to arrive with the Nike Astrograbber “Fir/Phantom.” This release brings ...

The University of Tennessee made a major move recently with the announcement that they’re switching from Nike back to Adidas, ...

In addition to honouring his two decades of impact on basketball culture worldwide, this tour seeks to deepen relationships ...

From Fifth Avenue to Flushing Meadows, players have been busy on and off the court ahead of the year’s final Grand Slam.

Jack Draper has claimed he was “blown away” to be asked by US brand Vuori to be the face of their new tennis clothing range.

Ciara marked the release of her new album "Cici" with a tonal sneaker statement in New York on Friday, turning the day into a ...

Kobe Bryant would’ve turned 47 on this Saturday, August 23, if his life wasn’t cut short in the helicopter crash in 2020 that ...

Carlos Alcaraz in Louis Vuitton, Coco Gauff in Miu Miu, Jannik Sinner in Gucci: Forget actors, fashion brands are falling ...

For reference: South Carolina’s deal with Nike is far more lucrative than the agreement Clemson inked back in 2018. That ...