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Mattel is launching a new toy brand called Brick Shop, and it's aimed squarely at LEGO enthusiasts. Mattel enters the ...
I f you haven’t built anything out of Lego bricks since you were a kid, you might be surprised to learn how popular Lego is ...
Watch out, Lego. The Mattel Brick Shop has arrived. In a collab with its Hot Wheels brand, the all-new non-diecast product portfolio debuts with seven building sets that feature not just plastic ...
THE ENTERTAINER has launched a huge sale with prices cut across hundreds of toys including favourites Hot Wheels, Lego and ...
From collectible car sets to celebratory hats, these are today’s most exciting new drops from Hot Wheels, Stetson and more. Today in Gear: The most important news in the product world, independently ...
Before the start of Sunday's Miami Grand Prix, the stars of Formula 1 took to the track in full-sized F1 cars made out of Lego bricks.
In the US alone, they're spending over $7 billion a year on toys for themselves, like Lego, plush toys, Hot Wheels, Barbie dolls, and Sonny Angel figurines. The world's biggest toy producers ...
Lego is displaying its 1:1 scale Ferrari F1 ... and is grateful for the excuse they provide to be perpetually buying Hot Wheels.
but just as Lego makes more rubber tyres than any other company on the planet, so Hot Wheels can stake a pretty good claim to being the world’s largest car maker. Gimmicks aside, is it a company ...
Mattel enters the construction toy market with Brick Shop, launching Hot Wheels-themed building sets to compete with LEGO. The lineup includes three tiers—Speed ($20), Elite ($50), and Premium ...