AI is the same. It’s a tool. The agencies – and their people – that will succeed are the ones who embrace AI and use it to do ...

A federal appeals court vacated the Federal Trade Commission’s Click to Cancel rule — which was to go into effect next week — ...

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

Under the FTC's "Click to Cancel" rule, businesses would've had make it as easy to cancel subscriptions as it is to sign up.

We like the transaction because it provides the combined entity with valuable scale, which facilitates better media purchase prices that can be resold to clients, and it gives Omnicom the opportunity ...

We believe that Omnicom has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance, ...

Analysis of March quarter results from the global advertising groups shows AI investment is a top priority for all. However, in a note to clients, the analysts acknowledged that the organic growth ...

Adweek has been doing some useful sleuthing into holding company bosses pay and the list is topped comfortably by Omnicom's ...

Independent out-of-home (OOH) verification company Veridooh has partnered with UK roadside media owner 75Media.

Quitting smoking concept] Liudmila Chernetska/iStock via * Achieve Life Sciences (NASDAQ:ACHV [ said that it has named Omnicom (NYSE:OMC [ as its marketing agency to lead planning for U.S. commercial ...

The ongoing consolidation in the MarTech and PR sectors has created optimal conditions for strong future performance.