There is no shortage of conversation. Incrementality is in vogue. Artificial intelligence dominates every session. The CMO ...

WPP’s next chapter will be written by Cindy Rose, the seasoned Microsoft executive and long-time WPP board member who steps ...

AI is the same. It’s a tool. The agencies – and their people – that will succeed are the ones who embrace AI and use it to do ...

President Donald Trump's antitrust enforcers recently cleared a string of multibillion-dollar deals in a week, demonstrating ...

WPP has named Microsoft executive Cindy Rose as its next CEO amid mounting pressure from big client losses and AI disruption.