What Mattel hopes it has created is a version of Hot Wheels that’s true to the last 50 years of the brand, but future-proofed for decades to come. [Photo: Mattel] “We’re by far the leader in ...

Mattel, the toymaker behind Barbie and Hot Wheels, is laying off 120 workers from its El Segundo headquarters, according to a notice provided to state and local officials.

Mattel's Hot Wheels success comes at a time when the company has been struggling. Pricing and competitive pressures, as well as losing the sales reach of former No. 1 toy outlet Toys R Us when it ...

President Trump's move to tack an additional 10% tariff on U.S. imports from China could lead Mattel to hike the price of its Barbie, Hot Wheels and other toys.

Mattel and F1 are launching a collection of complexly designed model Hot Wheels with the aim to “connect fans to the true ...

Mattel introduced Hot Wheels Treasure Hunts in 1995. These are a limited number of special vehicles, randomly packed and shipped with other standard vehicles to stores.

Mattel, Inc. MAT is experiencing a boost in sales, particularly in the Hot Wheels brand, and enjoying a varied product range in the North America segment. Additionally, the company's efforts to ...

But the coolest feature of Mattel's new Hot Wheels ride is its 3D action: Push a button and the "flat" car pops up into a remote-control vehicle. Called "Stealth Rides," these toy cars are Mattel ...

Elliot Handler, 95, a pioneering toymaker who co-founded Mattel and invented Hot Wheels, died July 21 of undisclosed causes. He died at his home in Century City, Calif., according to his daughter ...

Hot Wheels, which is owned by multinational toy company Mattel, can take a full-size vehicle and transform it into a teensy one on store shelves in 12 to 18 months. “We’ve got it down to a ...

Mattel released the first 16 Hot Wheels models in 1968. Inspirations included the Camaro, the Corvette, the Firebird and even the bright yellow 1964 Chevy El Camino owned by one of the project’s ...

In addition to Hot Wheels, the Mattel Films development slate features movies based on American Girl, Barney, Magic 8 Ball, Major Matt Mason, Matchbox, Masters of the Universe, Polly Pocket, Rock ...