The move comes at a time when toy manufacturers are battling a muted demand backdrop as consumers rein in spending to brace for the economic fallout of US President Trump's shifting trade policy.

As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

Mattel and OpenAI join forces to co-develop AI‑powered Barbies, and streamline innovation using ChatGPT Enterprise.

AI-powered toys are about to become a huge deal. OpenAI and Mattel just teamed up to bring their technology into some of the ...

AI powerhouse OpenAI has announced a strategic partnership with Barbie-maker Mattel Inc. Under this partnership, the Sam ...

Mattel teaming up with OpenAI to put AI in toys might be fun, but there's a risk of unpredictable AI playmates that raises concerns.

First announced last month, the feature lets users describe what they need in Settings, like “my mouse pointer is too small.” ...

MATTEL has teamed up with OpenAI to develop toys and games with artificial intelligence (AI), and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday.

It appears that no industry is can afford to immune AI at this point. OpenAI has tied up with Mattel, the company behind Hot ...

From Enterprise AI platform Glean raising $150 million in Series F funding to Apple revealing how reasoning AI models may not ...

Mattel has partnered with OpenAI to bring generative AI to its most iconic toy brands, including Barbie, Hot Wheels, and Fisher-Price. The first AI-powered product is expected to launch later this ...

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...