Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Barbie and Hot Wheels maker Mattel Inc. (MAT) announced a strategic partnership with OpenAI to integrate artificial ...

Mattel will retain full control of its brands while using AI to develop new products, with the first launch expected later ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

The joint effort will help build connected toys, personalised content, and other immersive experiences while maintaining ...

The partnership will allow Mattel to incorporate OpenAI’s large language models into both consumer-facing products and ...

AI powerhouse OpenAI has announced a strategic partnership with Barbie-maker Mattel Inc. Under this partnership, the Sam ...