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“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...
Ad buyers can leverage Gracenote's metadata to drive personalized ad campaigns that reach the right audience at the right ...
Gracenote, the content data business unit of Nielsen, is helping brands gain confidence in CTV as an advertising channel ...
According to the privacy policy accessible in Apple TV boxes' settings, Apple boxes automatically send all Siri requests to ...
Nielsen and VIZIO’s Inscape are extending their strategic data relationship, building on our collaboration that began in 2022. This multi-year agreement reinforces our shared commitment to ...
Lucas Manfredi is a TV Business reporter at TheWrap, writing about the programming, executives and trends in the television and streaming industries. Prior to joining the TheWrap in November 2022 ...
B&M European Value Retail SA (LSE:BME) reported a fall in profits for the past year though underlying earnings were towards the upper end of its previous guidance, as it prepares to begin a new ...
FTSE 100 closes at 8,801 US 50% steel and aluminium tariffs begin (UK dodges bullet) Mixed numbers from retailers B&M and WH Smith 4.59pm: FTSE nears record The FTSE 100 rose 0.2% or 14 points to ...
Gracenote has released a report detailing how its contextual video data can support advertisers seeking ... Read More ...
The availability of streaming content across the leading global subscription video-on-demand platforms increased by 5 ...