The long-anticipated F1 film comes to theaters on June 27. To celebrate the pending release, Apple has developed a haptic trailer exclusively for iPhones. This leverages the smartphone's Taptic Engine to let people "feel the action" right in the palm of their hands.

However well-received the film may be, iPhone users don't necessarily want their built-in utilities, like their digital wallet, marketing to them.

Apple has released a new trailer for its upcoming summer tentpole film, F1, starring Brad Pitt. The trailer, created for viewing exclusively on the