The Democratic National Committee is getting into the ad fight over the government shutdown with a focus on health insurance ...

Democrats are increasing pressure on certain GOP lawmakers in the shutdown messaging war, the latest being a new ad buy from the DNC. The six-figure buy will include digital ads on YouTube, Instagram ...

Google opens YouTube ads to third-party agencies under EU pressure, addressing antitrust concerns over its ad-tech monopoly.

YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management.

YouTube is taking another step to more easily connect creators with advertisers. During Cannes Lions 2025, the company unveiled open call, a new feature powered by YouTube BrandConnect that allows ...

The United States has spent more than $500,000 on at least 30 YouTube ads this month that threaten undocumented migrants with deportation and a ban on reentry. The campaign, led by Homeland Security ...

YouTube’s new Brand Pulse Report helps marketers measure full brand impact across paid ads, creator videos, and organic ...

YouTube is expanding its Premium Lite pilot to India, introducing a lower-cost subscription tier at INR 89 per month. The ...