Toys ‘R’ Us Loved ‘Roofman,’ Courted Paramount and Channing Tatum With Social Media ‘Harassment Campaign’

The gambit culminated in a weekend social media event where Channing Tatum fielded questions live on Instagram from an actual ...

How the ‘Roofman’ Team Rebuilt an Entire Toys ‘R’ Us Store Including Tickle Me Elmos and a Marvel Easter Egg for Channing Tatum

“Roofman” follows the true story of Jeffrey Manchester ( Channing Tatum ), a man who robbed McDonald’s restaurants by cutting holes in their roofs, earning him the nickname “Roofman.” He’s eventually ...
World Screen

Kim Miller Olko Talks Toys”R”Us Evolution

Kim Miller Olko, global chief marketing officer at Toys”R”Us and president of Toys”R”Us Studios, showcased the toy retailing giant’s new strategy and highlighted how it boosted engagement with brand ...
The National on MSN

From Fairuz on vinyl to a horror classic on DVD, our pick of physical collectibles for October

In a world of constant noise and infinite scroll, there’s still something deeply satisfying about the holding a cultural ...