Modern B2B data analytics is the practice of turning streams of B2B transaction and customer data into actionable insights ...
That's why customer lifetime value (CLV) has become a strategic priority for high-performing businesses. And with AI-driven ...
Customer churn—when people stop using your products or services—can be tremendously costly. That's why it's essential for businesses of all types to understand what their churn rate is and to reduce ...
Salesforce and Microsoft Dynamics are the top two customer relationship management (CRM) systems, according to a recent report from G2 Crowd. The rankings are based on the reviews of 1,700 CRM ...
With eight years of experience as a financial journalist and editor and a degree in economics, Elizabeth Aldrich has worked on thousands of articles within the realm of banking, economics, credit ...