Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Roblox announced Thursday that creators can now sell physical merchandise directly within their games and experiences on the platform, thanks to the launch of new Commerce APIs. This new feature ...

Roblox is redefining e-commerce by integrating physical product sales within its immersive gaming environment. This presents ...

Now, Roblox is making that integration available to all eligible creators and brands after completing a closed beta test of its Commerce APIs. The ability to purchase physical products will be ...

With the Shopify partnership, eligible sellers that use the platform will be able to offer physical products directly from their Roblox experiences. Roblox is integrating with Shopify as it maps ...

experience on Roblox, where U.S. visitors ages 13 and older can purchase a Roblox-exclusive limited-edition physical product — an E.l.f. UP! Pets hoodie — as well as a selection of beauty products ...

Now, Roblox is making that integration available to all eligible creators and brands after completing a closed beta test of its Commerce APIs. The ability to purchase physical products will be ...