Bank of America remains bullish on Roblox, raising its price target to $103. Discover why BofA is confident in RBLX's ...

AtomX Media's Ravi Dutt shares a SWOT analysis into whether MENA brands should bridge digital and real-world shopping ...

Roblox reports it has nearly 100 million daily users, many of whom are already habituated to virtual shopping for their in-game avatars. The next step in the platform’s commerce ambitions is two ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

These new commerce capabilities underscore Roblox’s ambition to pioneer a “new kind of shopping” that blends fandom, physical goods and self-expression in virtual environments. Roblox currently boasts ...

Walmart, Fenty Beauty, Crocs, H&M, PacSun, Nike and e.l.f. Beauty are among dozens of major brands that have created their presence in the Roblox metaverse. However, Differin’s entry ...

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since last year, but today, it’s announcing that it’s opening up its Commerce APIs ...

James Poulter, head of AI and innovation at the marketing agency House 337, said Roblox will need to ensure the commercial expansion of its real-world shopping efforts doesn't disrupt gameplay and ...

“Shopping for digital items is already endemic to ... will this chance to convince younger audiences to buy physical goods excite brands about the metaverse again? That’s the goal. Roblox has seen ...