Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

Offline is a new offering that functions as a matchmaking partner between brands and their database of micro-communities.

A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping ...

Urban Outfitters (UO) has launched UO Haul, a multi-stage campaign designed to support students decorating a dorm room for ...

With new shopping features and personalized recommendations, OpenAI's chatbot is becoming the go-to stylist for a generation navigating fashion one prompt at a time.

The apparel retailer debuted the On Rotation concept as a way to fuel discovery shaped by the generation’s favorite brands.

Roblox and The Weeknd create a bold fan experience with music, missions, and merch in one space. Play, explore, and collect ...

Gen Z is navigating a world filled with digital noise, shifting identities, and unprecedented global crises. Emotional intelligence has never been more essential, not just for personal growth, but for ...

Goodbye, stuffy suits and 9-to-5s. Hello, comfy clothes and hybrid schedules. Money; Getty Images Gen Z is known for bucking the trend: creating its own internet vocabulary, ditching phone calls ...

We are a team composed not just of industry veterans who have shipped titles like Destiny, Halo, League of Legends, Fortnite, Roblox, and Rec Room, but also industry newcomers with fresh creative ...

Advertisers, internet giants and ad tech companies to meet as brands shift marketing strategies on the fly to account for unpredictable tariffs.