Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

Roblox and The Weeknd create a bold fan experience with music, missions, and merch in one space. Play, explore, and collect ...

Roblox built its fashion audience by selling digital Gucci and Burberry bags. Now, you can buy physical clothes and beauty ...

Urban Outfitters (UO) has launched UO Haul, a multi-stage campaign designed to support students decorating a dorm room for ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

Gen Z is choosing experiences over stuff. They’re happy to skip shopping sprees or limit luxury buys if it means affording a meaningful getaway. And they’re making savvy decisions ...

Gen Z is rejecting the age-old practice of the annual review process — and for good reason. The generation — born between 1997 and 2012 — doesn’t want a review on something they did at ...

Alice Gibbs is a Newsweek Senior Internet Trends & Culture Reporter based in the U.K. For the last two years she has specialized in viral trends and internet news, with a particular focus on ...