Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign.

Add Yahoo as a preferred source to see more of our stories on Google. Here’s a stat that might shock anyone who isn’t the parent of a Gen Alpha kid: As of October 2025, online gaming platform Roblox ...

Roblox alone accounted for 67% of the games industry's growth outside of China in 2025.

A new report reveals that the free-to-play game Roblox has enough player engagement to match that of Steam's, PlayStation's, and Fortnite's combined.

Fortnite players say thousands of V-Bucks vanished into “Steal The Brain Rot” purchases they never made, and refunds were ...

While older multiplayer games like Counter-Strike 2, League of Legends, and Fortnite are still absolutely huge, Roblox's dominance is wild.

Creators who make content for Fortnite can start monetizing their virtual goods in December. The free-to-play online game's publisher, Epic Games, announced Thursday that those in its Creator program ...

To put it another way, Roblox had more than double the amount of active hours than PlayStation in 2025. It should be noted that PlayStation's data in the report is based on 2024, though it's unlikely ...

Here’s a stat that might shock anyone who isn’t the parent of a Gen Alpha kid: As of October 2025, online gaming platform Roblox boasted more than 151 million global daily active users. For ...